For trades & home services

Google Ads for trades —stop paying for clicks that never call.

Plumbers, electricians, roofers, builders — your clicks are some of the priciest in Google Ads, so wasted spend hurts more. adEase finds the budget you're leaking and turns it into real enquiries. From £49/month — no agency retainer.

Read-only — we never change anything without your say-so.

See where your budget is leaking — free

Get an instant grade on your account before you commit to anything.

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How healthy is your Google Ads account?

Connect your account and get an instant A–F grade — see exactly where your budget is leaking and the top fixes to make first.

Get my free score Read-only — we never change anything without your say-so.

Agency results — without the £1,500 bill

Same work, a fraction of the cost — and far less of your budget wasted.

Agency

£1,500+/mo

  • £1,500+/month, often on a 6-month contract
  • You don’t see what they do day-to-day
  • Slow to respond when work dries up
  • Experienced humans

Doing it yourself

Free

  • No monthly fee
  • No time between jobs
  • Easy to overspend on the wrong clicks
  • Most budget quietly goes to waste
Recommended

adEase.ai

From £49/mo

  • Cuts the wasted spend — pays for itself
  • Plain English — no jargon, no dashboard
  • You approve every change
  • No contract — cancel anytime

You're on the tools all day. Your ad budget is on its own.

The same story from trades again and again — paying top dollar for clicks, with no idea which ones turn into work.

Your clicks cost a fortune

Trade searches like “emergency plumber” or “roof repair near me” are among the most expensive in Google Ads. One wasted click costs you real money.

You pay for the wrong searches

“DIY”, “free”, “jobs”, “how to”, and postcodes you don’t even cover quietly drain your budget on people who’ll never book you.

No time, and agencies want £1,500

You can’t log into Google Ads between jobs — and an agency wants £1,500/month plus a contract just to manage it.

Three steps. No spreadsheets. No jargon.

1

Connect your Google Ads

Sign in with the Google account that owns your ads. Two clicks — adEase only reads what it needs.

2

Tell it your trade & patch

“I’m a roofer covering Leeds and Wakefield.” That’s it — the AI learns your account and your area from there.

3

Get daily reviews

A short morning summary of what brought enquiries, what wasted money, and one-click changes you approve in seconds.

Ask it anything. In plain English.

No keyword formulas. No bidding strategies to memorise.

Where am I wasting money this week?

Two leaks worth plugging:

  • "roofing jobs" brought 14 clicks and 0 calls — that's people after employment, not your service.
  • • You're showing for "DIY gutter repair" — clicks, but no enquiries.

Want me to add "jobs", "DIY" and "free" as negative keywords? That budget goes back to people ready to book.

Do it. And put my number on the ads so people can call me.

Done — those searches are blocked, and 07700 900123 now shows on every ad with a tap-to-call button. I'll track the calls your ads bring in and flag any that ring out — a missed call shouldn't become someone else's job.

Every change is shown to you first — adEase never touches your account without permission.

Your ads are only as good as your measurement

Most wasted ad spend isn't bad ads — it's decisions made on incomplete data.

Google Ads on its own

  • Call tracking exists, but it’s buried in settings most businesses never find
  • Missed calls sit unnoticed in a report
  • Google Ads marks its own homework on conversions

With adEase

  • Say “put my number on my ads” in chat — call assets, call reporting and call conversions set up for you
  • Missed calls from ads flagged in your morning email — paid-for leads you can still win back
  • adEase cross-checks your ads against Google Analytics and tells you when conversions are going unrecorded
Built with 25 years of agency expertise
The same work a £1,500-a-month agency does — finding the wasted spend, writing your ads, and putting your budget where the real jobs are. For £49 a month.

Built on 25 years of running Google Ads for businesses like yours.

Common questions

I’m out on jobs all day — when would I use it?+

You don’t have to sit in it. adEase runs daily reviews and sends you a short summary; you tap to approve changes whenever you get a minute — at the wholesaler, in the van, end of day.

I only cover a few postcodes — can it stop wasting money outside my area?+

Yes. Tell it your patch and it flags spend going to searches and locations you don’t serve, and adds them as negatives so your budget stays local.

I only spend £200–300 a month on ads — is it worth it?+

Especially then. With trade clicks being expensive, a small budget gets eaten fast by the wrong searches. Stopping that waste is exactly what the Starter plan is for.

Will it change my ads without asking?+

Never. Every change is shown to you first. You approve, it happens. You decline, nothing changes.

Do I need to understand Google Ads?+

No. If you can send a text, you can use adEase. Everything happens through chat in plain English.

Can I cancel anytime?+

Yes. No contracts, no minimum term. Cancel from Settings in seconds.

Turn wasted clicks into booked jobs.

Get your free Google Ads grade in 60 seconds — see exactly where your budget is leaking.

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