We've taken 25+ years of working with universities and built a Google Ads AI for the sector — one that already knows how you recruit. Build campaigns, forecast open-day sign-ups, and produce board-ready reports — all in one chatbox.
You don't sell products — you recruit students. It plans around open days, the UCAS deadline and Clearing, and measures what matters: prospectus requests, enquiries and applications.
Education pricing: Professional from £79/month.
For in-house marketing teams and the agencies recruiting on their behalf.
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Real recruitment jobs — built campaigns, honest forecasts, board-ready charts — answered in the same chat. This is what an AI that actually knows Higher Education looks like.
Study Engineering in the UK — 2026 Intake
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Become a Nurse in the North West
Adult, child & mental health nursing · Apply for September
≈ 150 sign-ups
open-day registrations for £1,000 of Google spend
~£1.30
avg CPC
~770
clicks
~19%
reg rate
Based on your course CPCs and last year's open-day conversion rate.
Applicants from Google → your online form, as a Sankey. Drop it straight into the board deck.
Every campaign is shown to you before anything goes live — adEase never touches your account without approval.
25+ yrs
working with universities
Clearing
the spike we plan around
Course-level
intent, not just brand
Enrolment
outcomes, not vanity clicks
The HE calendar drives everything. A campaign that sits flat all year misses the moments that actually fill courses. adEase ramps for open days, leans in for the UCAS deadline, and goes full-tilt for Clearing.
Recruitment spend, across the year
Aug = peakSep–Nov
Autumn open days
UG & PG awareness
Late Jan
UCAS deadline
application crunch
Mar–Apr
Spring open days
offer-holder push
Aug
Results & Clearing
the big spike
Clearing is the single biggest spike of the year — results-week, decisions made in hours, CPCs surging as every institution competes for the same students. A tool that doesn't know that will let you overspend in July and run dry on the one morning it matters.
The applicant journey adEase tracks
No “purchases”. No “revenue”. The outcomes recruitment actually runs on.
Generic tools optimise toward purchases and revenue you don't have. adEase understands the real recruitment funnel and optimises toward the actions that fill courses.
They treat a university like an e-commerce shop. Higher Education doesn't work that way — and it shows up in wasted budget and reports nobody trusts.
UG, PG, international, CPD, widening participation, Clearing — each recruits differently. Generic tools lump them together and optimise toward “conversions” that mean nothing to admissions.
On results morning, every rival bids on the same courses and CPCs spike. Without a tool that plans for it, you either run out of budget by 10am or overspend for weeks beforehand.
A dashboard of clicks and impressions doesn’t survive a meeting with senior leadership. You need to show prospectus requests, open-day sign-ups and application starts — the enrolment funnel, end to end.
Beautiful charts, a forecast engine, campaign building and proactive recommendations — pointed at the courses, faculties and intakes that matter most this part of the cycle.
Pause keyword
“cheap shoes” — £12.40/day wasted
Increase bid
“therapy near me” — high converting
Add negative
“free” — unqualified clicks
Connect your account once. adEase works it every day and pulls you in when a decision matters — by course, by faculty, by intake.
People search “msc data science manchester”, not just your name. adEase bids and writes ads at course level — and watches the rivals moving your CPCs.
Ramp for autumn and spring open days, lean into the late-January UCAS deadline and the offer-holder window, then ease off — automatically.
A plan for results week: protect budget beforehand, surge on the morning, and stay live while rivals burn out — so you catch students mid-decision.
Different audiences, different funnels. Separate UG, PG, international, CPD and widening-participation recruitment instead of one blunt campaign.
No GAQL, no bidding strategies to memorise — ask in the language of your marketing team.
Mostly — three things to fix before results day:
Want me to ringfence the Clearing budget and set up call tracking now?
Done — Clearing budget ringfenced, call tracking live. Top prospectus drivers this month:
I'd shift a little budget from broad brand terms into these three. Shall I draft it for your approval?
Every change is shown to you first — nothing touches the account without your marketing team's sign-off.
Run your Google Ads through our free Grader for a 6-point scorecard — named wasted keywords, course-intent coverage, tracking gaps and the exact fixes. A genuine audit to take into your next marketing meeting, before you commit to anything.
Get my free Google Ads audit6-point scorecard
Course-intent coverage
Tracking & call gaps
Exact fixes to action
Most wasted ad spend isn't bad ads — it's decisions made on incomplete data.
We get it — public-sector buying isn’t a credit card and go. Start free with the Grader and a trial to prove the value, then we can support a procurement or framework process: documentation, security questions, and a paper trail your finance team will accept. No pressure to commit before the case is made.
Every ad and change is proposed for your approval first — nothing goes live without your marketing team’s sign-off, so brand guidelines and tone of voice stay protected. You can structure campaigns by faculty or course group so different stakeholders see their own area.
The actions that actually fill courses: prospectus and brochure requests, open-day registrations, enquiry/RFI forms, and application or applicant-portal starts — plus the calls open days and Clearing generate. Not “purchases” or “revenue”. adEase optimises toward enrolment-funnel outcomes.
Clearing is exactly what we plan around. adEase protects budget in the run-up, surges on results morning when CPCs spike and decisions happen in hours, keeps your priority courses live, and tracks the phone hotline — so you catch students mid-decision instead of running dry by mid-morning.
Yes. They’re distinct audiences with distinct funnels and search behaviour, so they shouldn’t share one blunt campaign. adEase separates UG, PG, international, CPD/short courses and widening-participation activity, and reports on each.
You stay in control of spend and approve every change, and the built-in change log gives a full audit trail. Reporting is in plain English with clean charts that survive a meeting with senior leadership — showing the enrolment funnel, not a wall of vanity clicks.
Institutions get Professional at our education rate — £79/month (normally £99).
Multiple course accounts on one login · no contract · cancel anytime.
Get education pricingGet a free audit of your recruitment account, start a free trial, or talk it through with someone who has spent 25+ years in Higher Education.
Free audit · 24-hour free trial · £99/mo Professional · no contract